6 Steps to Start Growing Your Blog Traffic with Pinterest
In the last year I started to look at myself as more of a food blogger than an “instagrammer”. I realized this by looking at the parts of my life on Instagram that I hated and the parts that brought me joy. I disliked being dependent on working with brands to monetize my account and I hated feeling like I had to constantly play the instagram “engagment game” in order to grow a following. The thing that I loved most was when people made my recipes and shared that with me. I wanted to be able to grow my blog and make that more of the destination than my instagram page. I researched growing my blog traffic and learned that Pinterest was the main way bloggers were upping their blog traffic and gaining true followers instead of someone who is just gonna scroll and hit like.
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Here are some 2019 stats on Pinterest that might blow you away:
There are 250 million monthly active users on Pinterest and 81% of these users are females
Millenials use Pinterest AS MUCH as instagram
Half of pinterest users earn $50K or greater per year with 10% of Pinterest households making greater than $125K per year.
87% of Pinners have purchased a product because of Pinterest
72% of Pinners use Pinterest to decide what they buy online
Even though I wasn’t immediately selling any kind of a product on Pinterest, I liked the idea that Pinners seemed much more invested in the content than those on Instagram. So without further ado here are 6 steps you should follow to start growing your blog traffic with Pinterest.
Have a bank of content - at least 10-15 posts - already written and posted on your blog.
If you are brand new to blogging this first step might be you biggest roadblock, but I promise your that having content to rely on when you are first starting to share your blog on Pinterest will help you tremendously. If you are struggling with what to post about for those first 10 posts go back to the basics. If you are a food blogger, maybe share 10 staple recipes that you make all the time for your family. If you are a fashion blogger, share 3 of your favorite oufits for work, date night and cozy mornings at home. Pinterest is like a mini google so lots of people go on there in search of the basics.
Create eye catching pins for each of your posts and optimize your images for Pinterest.
If you have your library of content posted and published on your blog it is time to optimize the images for Pinterest. The first thing I do is go on Canva and make a Pinterest specific graphic. According to Pinterest, the optimal size for pins is now 600x900 pixels. You can make an image of that size on Canva by selecting the “use custom dimensions” option. For my Pins I usually choose two of my best images from the recipe with a bold title in the center. Titles with bright colors like red or yellow tend to perform best. The image below is an example of one of my most repinned images.
Another important part of optimizing your images for Pinterest is making sure you have keywords attached to them. On Pinterest every word in a caption is a key word. So it is important that your take great care when chosing the key words for your images. For example, the key words for the post above were “10 low carb lunch options that are perfect for a keto or paleo work lunch. Use this list to make some additions to your low carb meal prep for the week.'‘
On Wordpress you will use either a Pinterest plug in for your key words or ALT-TEXT if you don’t yet use a plug in. On Sqaurespace the keywords are pulled from the Image file name. I make sure that my pretty Pinterest graphic and all of my images on the post contain the same keywords so that if any of them were re-pinned by a follower, the correct key words will be associated.
Create a fresh business Pinterest profile.
You might be saying, “BUT MADELINE I already have a personal Pinterest profile with thousands of followers! Should I really throw that all away and start fresh?” This is obviously up to you, but my recommendation is to start fresh. You want to be very considerate about the content you are sharing on Pinterest because in a way it learns your behavior and that of your followers. If you are primarily a food blog, you want to be sure you are pinning primarily food related content so that Pinterest can learn to show your pins to people in search of recipe posts.
So if you’re all ready to set this up go to Pinterest and click Create a Business Account. Write in all the pertinent information and then set up your profile. The words you include in your Profile are again key words that users can use to find your content so take care to write the most important information about you in your profile.You can see in mine below that I mention who I am, what is important to me and where I am located. BONUS STEP: Enable Rich Pins on your page. I will have a full post coming on Rich Pins, but a simple google (or Pinterest!) search will help you find the information you need.
Set up 10-15 boards on Pinterest that relate to the content you share on your blog.
For me this was obviously all food blogging related boards. So separate boards for all of the varieties of recipes that I make. You want to separate your content enough that one recipe could fall into multiple categories. For example, a Chicken Stir Fry could fit into my boards Easy Chicken Dinner, 20 Minute Meals and Weeknight Dinners.
Pin relevant content - at least 20 pins - to each of the boards you create.
This part is fairly straight forward. Pin at least 20 pins to each of the 10-15 boards that you have created. Make this about half and half your own personal content from your blog and half from other content creators on Pinterest!
Pin, Pin, Pin!! Aim to pin at least 15-20 pins a day either manually or using Tailwind!
Now time for the follow through. Once you have set up your Pinterest account according to the steps above you need to be constantly using the app in order to get the maximum benefits. I aim for about 25 pins a day, but I noticed when I first started out that 15-20 pins were plenty. BUT it would be a full time job to be on Pinterest 20 times a day posting your unique content at opportune times.
Luckily a tool called Tailwind exists to help you schedule your pins at peak times each day. I just set it once a week and forget it!! Tailwind takes care of the hard work for me. I have written a whole blog post on Tailwind here. That post will explain my growth using Tailwind and how to set it up so you can start growing yourself!!
Whether you choose to use Tailwind or not you should aim to repost your own most trafficked blog posts at least once a week if not more than once a week. It is OKAY and optimal to keep pinning the same image to the same board multiple times provided that you space it out and post other content between that image.
I hope this helps kick start your Pinterest sharing strategy! Please feel free to reach out in the comments section with any questions!